When I got started in my network marketing business, I literally was in the dark. The funny thing is, for some crazy reason I just wouldn't quit. I got started with the same advice that most of you did - and it goes something like this:
"Make a list of EVERYONE you know, call 'em up, and pound them to death until they either join or die..."
Lol.
OK - maybe it wasn't that bad - but it kind of was... For some reason - for the next 5 years, I hung around in this business and just kept on doing the same thing over and over again - 'WISHING' that it would work.
Five years later - it didn't work any better than it did when I started doing it in the first place. It's funny a lot of times how we get in this industry and we try and do things that massive, huge companies with 10 million dollar advertising budgets do. Small business IS NOT large business, and it needs to be treated differently.
So what's the difference between marketing for a small business? What you do has to be created with one goal in mind - responsiveness. How does the right market respond to what you're doing - and does the response end in profit or loss?
Looking at it like an intelligent business person who is in a 'for profit' enterprise - Network Marketing really only has 3 goals.
1.To sell products, services, and marketing tools.
2.To recruit distributors to sell products, services, and marketing tools.
3.To help your team sell products, services, and marketing tools.
